Friday, June 20, 2008

Location based services and GPS

Following my initial write-up a few days ago about consumer adoption of location based services, I've been doing some further reading and thinking on the topic.

For location-based services to be truly attractive to consumers, there needs to be technology that can accurately pinpoint your location on the map. Accuracy needs are different for different applications, but in an urban environment at least a 2 city block accuracy range is necessary.

There's an article on Venturebeat today titled Three Deadly Sins of GPS that covers this issue of location tracking accuracy. It's written by the CEO of Polaris Wireless, a wireless location company. The last three paragraphs of the article are a plug for Polaris's technology, but the rest of the article is quite useful as a primer on the shortcomings of GPS on the positioning accuracy front.

One last observation on this topic: When Google Maps launched their location tracking feature (beta) a few months ago, I enthusiastically turned on GPS tracking on my handset and waited for results. More than six months later, it's still off by several blocks. The point is, Google Maps is using hybrid technology, not just GPS, to locate my handset. And it's still not accurate enough for a pedestrian.

1 comment:

Elibom said...

Yes, even though with recent progress on A-GPS receiver design, the A-GPS positioning accuracy can be up to around 5m, it in general requires a good clear sky view of at least 4 GPS satellites. For mobile LBS, usually hybrid technologies are employed, such as AFLT + AGPS for cdma2000. For most Google maps, usually the Cell-ID approach is used instead and the accuracy of it largely depends on the cell size which can be between around 200m and about 2km.

For a tutorial, I guess you can find it at

http://to.swang.googlepages.com/lbs