Who cares about your product?

These are the days of online advertising, and ad-funded online business models. In the midst of all this excitement, how does a traditional marketer think about advertising and marketing? Who should a product be marketed to? And how?

Seth Godin, whose blog I read regularly, speaks at TED back in 2003. The subject is, if anything, more relevant today, especially if you're in the Silicon Valley echo chamber. I recommend watching it. And do check out Seth's blog as well.