I am taking a class on Marketing Research, and spent this weekend trying to figure out a way to market squid products. We had a ton of data from real-world concept tests available to us, and our project assignment was to pick a concept that could be successfully marketed nationally. While the process of framing the question and sifting through the data to make decisions was fascinating, I now know more about squid than I ever wanted to. Squid pro quo.
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