How not to advertise your product

Today's advertisement brought to you courtesy of Facebook.



How many things are wrong with this ad?

Who cares about your product?

These are the days of online advertising, and ad-funded online business models. In the midst of all this excitement, how does a traditional marketer think about advertising and marketing? Who should a product be marketed to? And how?

Seth Godin, whose blog I read regularly, speaks at TED back in 2003. The subject is, if anything, more relevant today, especially if you're in the Silicon Valley echo chamber. I recommend watching it. And do check out Seth's blog as well.